With a history that spans more than 100 years, the Georg Jensen brand represents quality craftsmanship and timeless aesthetic design, producing lifestyle products ranging from Jewelry, and Silverware products. The philosophy of Georg Jensen himself was to create democratic designs possessing both functionality and beauty. His artisanal skill and artistic talent combined with his continuous ability to identify and support design talent were the foundations on which he built. Georg Jensen’s style embraced the Art Nouveau lines of the day but injected them with a distinctive vigor that continues to resonate today. Serene flowing forms are enriched by exquisitely sculpted ornamentation and his stylized bouquets of flowers and lush bunches of grapes reflect his sensual delight in nature. Our most important task is to leverage the ideas and principles of the master himself and translate these into the design of the present day. The Georg Jensen brand is based on a number of shared values such as integrity, authenticity, and Danish design. All resonating the Danish values - the simplicity of life, the Nordic light, clean water and fresh air – and all capsulized in the Vision, Mission, and Values. Respecting our DNA and our values it is both our obligation and our opportunity to run a profitable business providing products relevant to the consumer of today.